Game Awards Live Viewership Up 65% In 2016
Today, The Game Awards announced that its 2016 broadcast set new records for live viewership and social conversation. Continuing its digital-first approach to distribution, the Game Awards 2016 show featured highlight moments including Hideo Kojima receiving the industry icon award, Michael Phelps presenting Best eSports Player award, and performances by Run the Jewels, Rae Sremmurd, and the soundtrack of Doom.
The Game Awards 2016 aired live across a record number of screens and platforms including Twitch, the first live 4K event broadcast on YouTube, Twitter, Facebook Live, Xbox Live, PlayStation Network, Steam, IGN, GameSpot, NicoNico in Japan, Tencent in China, and Next VR.
Live viewership results for December 1, 2016 are as follows:
– The Game Awards 2016 live viewership was up 65% YOY to 3.8 million live streams across the 2.5 hours of the program + pre-show. This is up from 2.3 million live streams in 2015, and 1.9 million live streams in 2014. In addition to significant viewership gains on most distribution partners, The Game Awards distribution in China accounted for nearly a million additional live viewers.
– On Twitter, #thegameawards was the #1 worldwide trend throughout the entire broadcast, eclipsing Thursday Night Football. Usage of #thegameawards hashtag was up 50% year-over-year, generating 5.2 million tweets around The Game Awards and related conversation. (Source: Twitter)
– Snapchat: In just 24 hours, The Game Awards Snapchat Live Story was seen by over 5 million unduplicated unique users around the world. (Source: Snapchat).
– VOD Performance: In the first 24 hours after initial airing, direct VOD clips from the show were seen over 15 million times across Twitter, YouTube and Facebook, with the live playback of the full show generating another 4 million additional views on YouTube, Facebook and Tencent.
Watch the full show in 4K on YouTube at: https://www.youtube.com/watch?v=d9O7N3GkG_o